As part of the Japanese launch campaign for a new product promoted by Philip Morris Japan, we planned and produced an AR (Augmented Reality) experience at “IQOS LOUNGE SHIBUYA.”
The core of this project was to provide the target audience with a deep and engaging understanding of the product’s key features—the brand’s identity and its four distinct flavors—through an experience that merges the digital and physical worlds. We achieved this by translating the brand’s sophisticated aesthetic and the unique characteristics of each flavor into an immersive AR experience.
An AR Experience Expanding the Brand’s Identity
We viewed the entire “IQOS LOUNGE SHIBUYA” space as an AR canvas, developing original AR content that translates the brand’s identity and its four distinct flavors into a cohesive experience.
●Flavor-Linked AR: We produced unique and visually stunning AR content tailored to the specific characteristics of each flavor. The experience was designed to deepen the audience’s interest in the product.
●Time and Season-Specific Effects: By incorporating the element of “time” into the AR experience, we developed special content that shifts with the seasons and changes based on the time of day. This approach encouraged repeat visits and generated significant buzz.
Graphic Design and Integrated Tool Production
To ensure a seamless AR experience that aligns with the brand’s identity, we also designed the following graphic elements:
●AR Marker Design: We created attractive AR marker graphics that blend naturally into the space while encouraging user engagement.
●POP (Point of Purchase) Design: Promotional materials explaining the campaign and participation steps were designed in strict adherence to the brand’s tone and manners.
Key Points
Merging Digital and Physical Worlds
By leveraging AR technology, we maximized the experiential value within the physical lounge space, aiming to increase brand awareness and deepen understanding of the new product.
Diverse Experiences
By incorporating elements that evolve with the seasons and time of day, we developed a multi-layered campaign design that extended beyond a one-off event.
One-Stop Solutions
We managed everything from content development to the creation of graphics for user engagement. This end-to-end approach ensured a highly consistent and cohesive brand experience.
The project showcase on this website is intended solely to introduce our scope of services and capabilities. The client company assumes no responsibility for the contents or accuracy of the information provided herein.
